Organizational Change Initiatives - Change Management Training - Corporate Culture Assessment - Types of Corporate Culture

Multi-Directional Corporate Culture

Characteristics:

• Little communication
• People involved within their own departments only
• Loyalty is to specific groups and not to the organization
• Cliquish
• Lots of gossip
• Critical of other departments
• Little cross-departmental cooperation

Primary values of a Multi-Directional Culture are:

Considerations in Evolving a Multi-Directional Culture:

• Does the organization have a common goal that everyone can “Relate to”?
• Consider finding out what people like about the organization, use that to formulate a reason for the organizations existence (besides making money)
• Use this consistently in all internal communications to reinforce a common    vision.
• Include contests and rewards for individuals who best demonstrate that vision


• Does your organization have an effective internal communication system of process?
• Does senior management still communicate with the staff? Senior management should make regular appearances and address the issues to the entire organization.
• Do you have a feedback system and a reward system for using it? Get one.


• Are departments segregated?
• Do you have Standard Operating Procedures for cross departmental cooperation? Get your staff to vent their frustrations and use that to make SOP’s that solve these frustrations.
• Implement these immediately and get the frustrated staff to carry it through.


• Train your staff in communication awareness
• Apply Directive Communication psychology principals to cultivate an awareness of group dynamics and the psychology of cooperation and communication
• Use Communication multiplying tools such as the CBC Cards


• View the results and maintain the strategies