Organizational Change Initiatives - Change Management Training - Corporate Culture Assessment - Types of Corporate Culture

Brand Congruent Corporate Culture

Characteristics:

• People believe in the product or service of the organization
• People feel good about what their company is trying to achieve
• Cooperation is good
• People have a similar goal in the organisation
• Use personal resources to actively solve problems
• Not limited to job description, will actively look for solutions
• Most everyone is in sales, marketing and PR; they are walking ambassadors
• No conflict between organisations promise to customers and employees
• Many are passionate about the product/service

Primary values of a Brand Congruent Culture are:

Considerations in Evolving a Brand Congruent Culture:

• Have people become aware of their personal goals and values?
• Cultivate a continuous improvement campaign for the individuals
• Infuse the idea that leadership is not a position but an identity that lets you excel in your endeavors.
• Apply Directive Communication based Leadership training to align your people with an organisation centered leadership identity


• Have leaders let go of ego and contribute by letting those who are in lesser positions of power, but are qualified, make     decisions in their place?
• Empowerment only works if people use it. People must be developed as leaders in their own areas.
• Excess bureaucracy and control kills empowerment and leadership development.


• Is the cooperation within the organisation for the job or a sincere action to contribute to others success?
• Alignment of personal and organisational/group goals and values is essential for evolving to the next step
• Apply Directive Communication psychology alignment strategies such as the 6 step Creative Synergy Program